It's an ugly word that's surrounded by controversy into today's hyper-transparency culture: marketing. But is there a difference between macromarketing with one consistent message, and micromarketing and targeting the real needs and interests of individuals? Is there a place for marketing ideas in the Church? And, if so, what are the macro and micro messages we are sending?
- Aaron, LifeWay Digital Media Production
Oh no, you cracked our code!
You're right, a lot of what we do is working through evangelists. I assume that every church has a few of them. The key is to find just one or two more, and bring them inside, empower them, and let them go forth unto all the world...
Another benefit is that even those that don't get involved get a positive feeling from the promotion, they either consume the message (but don't act), or they hear stories about it from news/PR around the event, or later from attendees. In our case, reporters covered Zero Hour, and the energy that came from the fans who attended added to the news cycle around the launch--which might not have happened if the entire event was held for reporters only.
Posted by: John Porcaro | June 10, 2008 at 03:14 PM