If your church wanted to try some local targeted advertising on Facebook, you can take advantage of the Visa Business Network Campaign. Visa is giving away $100 ad credits on Facebook to the first 20,000 small businesses that sign up.
Sign up here and select "Religious Center" as the local business.
You can advertise your external church website, or even your church's presence on Facebook like a group or fan page:
I've suggested before that Facebook's social ads could be a powerful way for churches to get in front of locals in their area. You can target based on age, location, gender, the college they attended, the company they work at, and even keywords in their profiles.
If you're familiar at all with Google PPC advertising (I mentioned PPC for churches before), Facebook social ads is pretty similar. Here are some best practices for Facebook social ads. Even if you're not, this is a free opportunity to jump in and try some internet advertising. Just make sure you cancel once the $100 is used up if you're not happy with the results (a credit card is still required)
As of this post, the $100 ad credits are still available. Try them, and let's share your results with other Digital readers.
- Joe Suh, MyChurch.org, the church social network



Thanks for posting this, Joe. I just went and signed up, I hadn't heard about this until you posted. Looks potentially great for connecting businesses.
Posted by: Matt Singley | July 02, 2008 at 05:56 PM
I have been using FaceBook to advertise for our church for many months now and we have had great response. We have had several couples contact and visit our Newly and Nearly Married class and I have received numerous emails from people who saw the ad and wanted to let us know. It has become the 3rd highest referrer to our site below live.com and Google. We currently have 5 ads running in our area and will be placing more targeted ads onto the site within the next month. I really like to platform, the ads are easy to put up and measure and you get a lot of impressions.
Posted by: Jeremy Davidson | July 02, 2008 at 06:18 PM