The Barna Group posted its survey-based findings today, "New Research Explores How Technology Drives Generation Gap." This is an excerpt:
Although all Americans - both young and old - benefit from technology, the generational divide brought on by digital tools is significant. The key findings of the research include the fact that each successive generation is adopting and using technology at a significantly greater pace than their predecessors. Yet, the study also shows the exponential reliance on digital tools among Americans under the age of 25.
... The Barna study categorized "mainstream" technology as those weekly activities relied upon by 50% or more of computer users. For example, the use of email and Internet search are mainstream because they are used by more than half of all computer users each week, regardless of generation.
... "Emerging" technologies were classified by Barna research as those used by at least 20% but not more than half of computer users. These are technologies that have gone beyond fringe activities but have failed to become a weekly digital ritual of the majority. One example of an emerging technology is online purchasing.
Read the full report for more findings and what they make of the survey results.
This research does use generational categories like Mosaics, Busters, Boomers, and Elders, to sort through its results. While there are some overall generational differences, this generalization may be painting with too broad of a paintbrush. I'd be more interested to see an analysis along profession, gender, and educational level. I do find the categories of "mainstream" vs. "emerging" technologies to be helpful, and maybe this will "stick."
What do you think?
// DJ Chuang is a Director at Leadership Network, launching digital initiatives, and connecting multi-site churches and Asian American pastors.

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