A great panel discussion on social networking
was recently moderated at the Christian Web Trends Blog by Paul Steinbrueck. Three leading bloggers, Kem Meyer, John Saddington, Matt Farina and Drew Goodmanson, shared their perspectives on how they use social networking, what
it means for organizations and individuals, as well as anticipate
its future. The 4-part series is linked below [ht: Kem Meyer], along with a few highlighted excerpts of sound bites that caught my attention :
Part 1: Social
Networking Consumption
Q: On an average day how much time do you spend reading/viewing social
media? A: "...at least an hour in my Google reader
alone..." "average is probably 1-3 hours..." "I
directly spend about a half hour each day reading RSS feeds..." [moderator's summary] ... they read a lot.. you’ve got to listen... turn off social networking.. when they need to focus and get stuff done.
Part 2: Social
Networking for Organizations
Q: Do you think every business, church, and non-profit should blog, be
on Facebook, and Twitter? A: The number of social media users is up 87% since 2003
(no distinction between churched or unchurched) and now outnumbers email users
for the first time. In the past year, the time spent on social networks
increased 73 percent, Nielsen says." … "This new human behavior is all about
developing relational collateral online. It’s one of the most important issues
facing organizations today." … "The social media tools aren’t
right for everyone and every organization. … key is to know how the tools that
exist will help the mission..."
Part 3: Social
Media for Individuals
"It is difficult to manage a number of social networks." "…The notion of
community, the desire to associate, affiliate, and belong has always appealed to
the human condition." "... If people decide to un-friend me because of that I don’t
take it personal."
Part 4: Future
of Social Networking
"... social networking is going to
get more mobile…" "Facebook and [Twitter] didn’t even exist 3 years ago. I’m not even going to
try to answer this one." "… I imagine social networking in 5 years will be much more tied to the
physical world. … Pictures, videos, and messages will be tied to locations… Be
honest, personal, and real. Don’t strive for perfection."
Personally, I think of social networking as connecting, not consuming. I read & reply to join a conversation to connect with people. I read & post to find and share valuable resources. For me, an average day might total up to an hour, though most of that is a few minutes here, and a few minutes there. Things with technology change very fast. Things with people, not so much. I'm seeing more integration between the online and offline worlds in many good ways, and I think the church can be the best laboratory for developing how we use social networking for the good of the world.
What do you think?
// DJ Chuang, Director at Leadership Network